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Pricing that breaks manually

Dakinaa.com sells fine jewellery across five metals – yellow gold, rose gold, white gold, silver, and platinum – each in multiple carat configurations. A product can have dozens of variations based on metal type, carat purity, stone setting, and weight.

Gold rates change. That is a daily reality in the jewellery business. Before this project, every price update meant going into the catalogue, finding each variation, and manually revising the number. With a catalogue this large, that process took hours and introduced frequent errors.

There was also no clean way to show customers how the price was composed – what portion was the metal, what was the diamond, what were the making charges. The price was a single number with no transparency behind it.

  • Hours spent on manual price updates every time gold rates shifted

  • No pricing breakdown – customers saw a flat number with no context

  • No system to handle wastage, making charges, and stone pricing together

  • Product variations had to be managed and priced individually in WooCommerce

The Core Problem — Dakinaa

Updating prices every morning across the full catalogue was not sustainable. A single gold rate change meant hours of work – and still no guarantee the numbers were right everywhere.

What this caused

  • Inconsistent pricing across product pages

  • Staff time wasted on repetitive data entry

  • No price transparency for customers at checkout

  • Missed sales when prices were outdated

A custom pricing engine built for jewellery

We built a custom Metal Pricing Manager plugin – a WooCommerce extension designed specifically around how jewellery pricing works. The owner enters one number: the current 24K gold price. The plugin does everything after that.

From a single 24K rate, it calculates prices for all five metals and generates carat-specific values for 9K, 18K, and 22K – using standard purity formulas. These prices apply to every product variation in the catalogue. No manual updates. No variation-by-variation editing.

Diamond prices, wastage charges, and making charges slot in as separate components. On the product page, customers see a full breakdown of what they’re paying for. The final price is transparent, and the backend stays manageable.

01

Live & Manual Pricing Modes

Auto mode connects to a gold rate API for real-time pricing. Manual mode lets the owner enter the current 24K rate directly – useful when they want control over the timing.

02

Full Price Breakdown on Frontend

Customers see exactly how the price is composed – metal cost by carat, stone price, wastage, and making charges. The final number is no longer a black box.

03

Bulk Variation Updates

One rate change updates every product variation in the catalogue at once. A process that previously took hours now takes seconds.

04

Carat Auto-Generation

Enter the 24K rate and the plugin generates 9K, 18K, and 22K prices automatically using metal purity calculations. No separate entries needed per carat.

05

Diamond & Stone Pricing

Diamond components are priced separately and added to the final product price as a distinct line in the breakdown – so the metal and stone values are always clear.

06

Multi-Metal Support

Yellow gold, rose gold, white gold, silver, and platinum – each with its own pricing logic, all managed from a single admin panel. Adding a new metal type takes minutes.

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