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A premium jewellery store where every product price updates automatically when gold rates change - across hundreds of variations, in real time.
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Performance
SEO
Dakinaa.com sells fine jewellery across five metals – yellow gold, rose gold, white gold, silver, and platinum – each in multiple carat configurations. A product can have dozens of variations based on metal type, carat purity, stone setting, and weight.
Gold rates change. That is a daily reality in the jewellery business. Before this project, every price update meant going into the catalogue, finding each variation, and manually revising the number. With a catalogue this large, that process took hours and introduced frequent errors.
There was also no clean way to show customers how the price was composed – what portion was the metal, what was the diamond, what were the making charges. The price was a single number with no transparency behind it.
Hours spent on manual price updates every time gold rates shifted
No pricing breakdown – customers saw a flat number with no context
No system to handle wastage, making charges, and stone pricing together
Product variations had to be managed and priced individually in WooCommerce
The Core Problem — Dakinaa
Updating prices every morning across the full catalogue was not sustainable. A single gold rate change meant hours of work – and still no guarantee the numbers were right everywhere.
What this caused
Inconsistent pricing across product pages
Staff time wasted on repetitive data entry
No price transparency for customers at checkout
Missed sales when prices were outdated


We built a custom Metal Pricing Manager plugin – a WooCommerce extension designed specifically around how jewellery pricing works. The owner enters one number: the current 24K gold price. The plugin does everything after that.
From a single 24K rate, it calculates prices for all five metals and generates carat-specific values for 9K, 18K, and 22K – using standard purity formulas. These prices apply to every product variation in the catalogue. No manual updates. No variation-by-variation editing.
Diamond prices, wastage charges, and making charges slot in as separate components. On the product page, customers see a full breakdown of what they’re paying for. The final price is transparent, and the backend stays manageable.
Auto mode connects to a gold rate API for real-time pricing. Manual mode lets the owner enter the current 24K rate directly – useful when they want control over the timing.
Customers see exactly how the price is composed – metal cost by carat, stone price, wastage, and making charges. The final number is no longer a black box.
One rate change updates every product variation in the catalogue at once. A process that previously took hours now takes seconds.
Enter the 24K rate and the plugin generates 9K, 18K, and 22K prices automatically using metal purity calculations. No separate entries needed per carat.
Diamond components are priced separately and added to the final product price as a distinct line in the breakdown – so the metal and stone values are always clear.
Yellow gold, rose gold, white gold, silver, and platinum – each with its own pricing logic, all managed from a single admin panel. Adding a new metal type takes minutes.
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